Register a Domain Name
Your domain name is the "address" of your web site. You can
check what domain names are available by going to a registration
service and typing in your domain idea. Some places to register
domain names are:
Choosing your domain name
When choosing your domain name, keep these things in mind:
- Easy to remember
Make your domain name easy to remember and easy to
spell, if you are able to (if you company name has
unconventional spelling, you can only do so much...). For
example, www.kidcare.com is much easier to remember than
www.kindergartenandpreschooldaycare.com (plus, a lot of
people won't be able to spell "kindergarten!")
- Short and sweet
The shorter your domain name, the easier it is for
people to type (and the less chance there is of spelling
errors!).
- Hidden words?
Check your domain name ideas to make sure that there
aren't 'hidden' words that could be detrimental to your
image. For example, let's say there's a music company called
"Sonic Rap." Registering their domain as "www.sonicrap.com"
... well, do you see the problem there?
- Search engine issues
Some search engines use your domain name to help rank
the relevancy of your site. (Others, don't.) If a keyword
phrase can be incorporated into your domain name, it may
help your ranking on some search engines. (You have to
balance this with the "easy to remember" and "shortness" of
your domain name - it's probably better to err on the
"shortness" side.)
- Try to get a "dot com" or "dot org"
Let's face it, everyone is used to the ".com" at the end
of a web address. You'll make life easier for yourself if
you can find a domain that has the ".com" available.
However, if you're an organization, you'll probably just
want to register for the ".org." ".net" is also a popular
choice, but we've seen that most .nets end up purchasing the
.com anyway.
- How long do you want it?
You can register your domain for at least a year, or
save some money and register it for several years.
Watch out!
When registering your domain name, the services often like to
"persuade" you to host your web site with them or sign up for
some other related service. This can sometimes be a little
underhanded and tricky. For example, they may add a "free month"
of hosting to your shopping cart automatically - the total cost
that you pay for doesn't change, but you end up signing up (and
paying for) hosting. (If you want to host with them,
that's fine, but make sure that YOU are choosing to!) Other
companies may try to persuade you to "purchase" an email address
as well - there is no need to do this if you already have
plans to host your web site with someone else, because most
hosting plans come with email plans as well.
If you want to look for hosting elsewhere, you should
probably look into hosting first. Sometimes they can
provide deals on domain registration, or they register the
domain for you as part of the package price, so that it saves
you time later! If you still want to purchase the domain
yourself, then be sure that you are ONLY paying for the domain
name and NOTHING else... not a "free month" of hosting, not
extra email addresses, etc.!
Finally, after you register and purchase your domain, you may
start getting a lot of spam emails. You'll get emails offering
to put you in the top search engine placements, emails offering
to help you fine-tune your keywords, and more. There are,
however, some emails (and mail) that use some under-handed
techniques to try to extort money from you by claiming to "help"
you register your domain name if it is expiring. In general, you
should handle your own domain registration unless you know of a
reputable company that gets bulk registration rates. We've heard
lots of horror stories of people who receive emails offering to
renew their domain name registration and reply back to them, but
the people who sent the email purchase the domain themselves
and then try to make the original owners pay lots of money to
get the domain back! Unfortunately, these days, it's not wise to
immediately trust anyone who contacts you with a "deal." Do your
research if you want to use their services... or do it yourself!
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